About us

Welcome SoBe girls!

SoBe Girl swimwear was founded in South Beach, Miami. Two young girls with an abundance of passion and love for the ocean, Alexis Farrar and Christine Calderon moved from the midwest to south Florida to attend college, trading in snowy weather for a tropical paradise. 

After moving to south Florida, they were soon captivated by the South Beach lifestyle. It was when they were surrounded by beautiful beaches and lavish pool parties that they discovered a noticeable gap in the market for bikinis with details and vivid prints. An idea began to flourish, and soon with the strength of their friendship and support for one another, SoBe girl would start production to bring a new style in swimwear that compliments the vibes of South Beach.

Our mission is to reflect your inner shine with our sparkly bikinis. We believe all women deserve to feel confident, extraordinary, and loved in every way.  With each new collection we celebrate that, offering a diverse selection of styles and prints while maintaining a fun loving and free spirited flair. Our bikinis are flattering and well-constructed, catering to a variety of styles. We design for you to shine.